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Relationships. Their complexity is overwhelming. Until now. DataStorm allows social network portals and information providers an easy tool showing clearly, both to members and to advertisers, who knows who. DataStorm easily highlights the key people in each network and allows fast illumination of hubs, cliques, influencers, and key connectors between groups. Users can map their network and visually see how they can best reach those that they would like to meet, who the gatekeepers are, and what alternative pathways exist for accessing them. Advertisers can target ads better and more directly, and they can watch as viral campaigns spread through the social network. Now if only DataStorm could make our offline relationships this simple...
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